Content marketing is proven to be insanely effective. It’s a valuable component of any marketing strategy and builds trust with the target audience, which leads to what everyone wants – conversions. Stratebeat found that 80 percent of business decision-makers prefer to get company information in an article rather than a traditional advertisement, which means you’re more likely to meet potential clients in the right place, at the right time.

But just like you wouldn’t step into the kitchen without a plan or run onto the football field without a game-plan, you don’t want to jump into the world of content without giving it a little thought and forward-planning first. Cue: a content strategy. When you’re armed with your content strategy, you’re not only more effective but also less challenged with every aspect of marketing.

If we haven’t sold you yet, here are three reasons you need a content marketing strategy in 2022.

1. Maintain cohesiveness and brand identity

While having a multi-channel distribution approach is ideal for reaching a wide segment of your target audience, it can be overwhelming knowing where to start. Some people find themselves trying to do too much in too many places and it can become confusing to an audience.

By developing a documented content strategy, you can clearly chart your pathway and ensure everything you post is relevant, helpful and insightful for your audience. With many industries now increasingly competitive, your cohesiveness will help you build a strong brand identity and differentiate yourself from the masses.

2. Increase your productivity

How often have you left yourself scrambling at 6pm looking for something to post on social media before clocking off? Be honest, we’ve all been there! As well as leaving you feeling flustered and overwhelmed, it’s also unlikely these posts will perform as well as your others as they don’t have the same thought and consideration behind them.

On the other hand, a formal strategy will ensure you’re posting a diverse range of content that strategically acknowledges your business goals and engages your audience at the same time. Whether it’s creating two blog posts a week, posting on Instagram 3 times a week or interacting on LinkedIn for 30 minutes a day, your content strategy will take you from where you are to wherever you want to go.

3. Analyze patterns to increase ROI

The most successful content strategies not only plan ahead, but they’re also continually refined and reviewed in response to audience feedback. Some ideas will hit the nail on the head, while others might just miss the market. Learning about your audience and what they gel with best is all part of the process.

By documenting what you’re doing, you’ll find it much easier to track your progress and determine what’s working and what’s not. As you accumulate more and more data over time, you can eventually turn your campaign into a well-oiled machine that maximizes your return on investment by knowing what to spend and where to spend it. As content marketing costs 62 percent less than traditional marketing and generates roughly three times as many leads, this is a sure-fire way to get bang for your buck.

Understanding the whys and hows of content marketing is essential in 2022. However, we realise that not every business owner has the time or insight to sit down and nut it all out by themselves. That’s where we come in! With a team of creative strategists, writers and designers, we’ve got our eye on your content marketing strategy next. Book an initial consultation today to get the ball rolling.