Content marketing is proven to be insanely effective. It’s a valuable component of any marketing strategy and builds trust with the target audience, which leads to what everyone wants – conversions. Stratebeat found that 80 percent of business decision-makers prefer to get company information in an article rather than a traditional advertisement, which means you’re […]
Cybe
24 Jan
Why do I need a digital business strategy for my business?
Do you have a business without a website? We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting […]
01 Jan
How to Create a Brand Stratgy
A brand is who you are. Every person, business, and organisation has one. Brand strategy is about applying intent to your brand and making it one that people like, trust and remember. Want to monetise your brand? Read our guide to types of branding strategies below. Do You Really Know What a Brand Is? Some professionals struggle with […]